The mission of TRIYAD is to create cultural projects where artistic vision and strategy meet. Each initiative is conceived with intellectual rigor, cultural sensitivity, and an international outlook.

• Development of curatorial concepts and exhibition design

• Strategic positioning for artists, galleries, collections and institutions.

• International project management and institutional collaboration

• Cross-cultural dialogue and audience engagement

TRIYAD’s debut project, Fragments of Folklore (Riyadh, 2025), reimagined heritage through contemporary artistic languages and was staged at the heart of Saudi Arabia’s cultural renaissance. The exhibition set the tone for TRIYAD’s trajectory: cross-cultural in scope, deeply researched, and internationally resonant.

TRIYAD is guided by the conviction that art’s power lies not only in preservation but in its capacity to evolve, resonate, and transform. This principle informs every project the agency undertakes.

TRIYAD was founded by Lisa De Boeck, cultural entrepreneur, curator, and artist, and operates as a curatorial initiative under memymom VZW, a Belgian non-profit organisation. She served as General and Artistic Director of Studio Jean Boghossian from 2022 to 2025, where she directed international exhibitions in Europe, Asia, and the Middle East. During this time, she collaborated with institutions, galleries, and fairs including TEFAF, BRAFA, KIAF, Art Busan, and Luxembourg Art Week, as well as Opera Gallery, Nosbaum Reding Gallery, Mark Hachem Gallery, Anima Gallery, Boon Gallery, and the Wittockiana Museum. She also developed projects with private and institutional partners such as Union Bancaire Privée Monaco, Hôtel Hermitage Monte-Carlo, Steigenberger Wiltcher’s, and Hotel Amigo in Brussels. She oversaw the full artistic direction and curatorial strategy of Jean Boghossian’s projects, from concept development to execution, ensuring both creative coherence and international positioning.