The mission of TRIYAD is to create cultural projects where artistic vision and strategy meet. Each initiative is conceived with intellectual rigor, cultural sensitivity, and an international outlook.

• Development of curatorial concepts and exhibition design

• Strategic positioning for artists, galleries, and collections

• International project management and institutional collaboration

• Cross-cultural dialogue and audience engagement

• Art advisory for collectors and institutions

• Press and communication services through trusted partners

TRIYAD’s debut project, Fragments of Folklore (Riyadh, 2025), reimagined heritage through contemporary artistic languages and was staged at the heart of Saudi Arabia’s cultural renaissance. The exhibition set the tone for TRIYAD’s trajectory: cross-cultural in scope, deeply researched, and internationally resonant.

TRIYAD is guided by the conviction that art’s power lies not only in preservation but in its capacity to evolve, resonate, and transform. This principle informs every project the agency undertakes.

TRIYAD was founded by Lisa De Boeck, cultural entrepreneur, curator, and artist. She served as General and Artistic Director of Studio Jean Boghossian from 2022 to 2025, where she directed international exhibitions in Europe, Asia, and the Middle East. During this time she collaborated with institutions, galleries, and fairs including TEFAF, BRAFA, KIAF, Art Busan, and Luxembourg Art Week, as well as Opera Gallery, Nosbaum Reding Gallery, Mark Hachem Gallery, Anima Gallery, Boon Gallery, and the Wittockiana Museum. She also developed projects with private and institutional partners such as Union Bancaire Privée Monaco, Hôtel Hermitage Monte-Carlo, Steigenberger Wiltcher’s, and Hotel Amigo in Brussels. She oversaw the full artistic direction and curatorial strategy of Jean Boghossian’s projects, from concept development to execution, ensuring both creative coherence and international positioning.

TRIYAD was founded as a curatorial platform and creative agency shaped by relation, intuition and international dialogue. Its beginnings grew from a shared current between three women: Lisa De Boeck, Founder and Creative Director of TRIYAD, Alice Zucca, Italian curator, art historian and founder of XIBT Magazine, and Nadine El Guiddawy, Egyptian cultural strategist and founding partner and curator of MIR’A Arts.

From their dialogue emerged the spirit of a platform dedicated to connecting artistic voices across borders. The name TRIYAD reflects this triad of visions while also resonating with Riyadh, the city where the agency presented its flagship project Fragments of Folklore. Rooted in this convergence, TRIYAD continues to grow, with Alice and Nadine joining as creative partners and associates depending on the project.